Safari Tabs is an image of a cheeseburger made using the open tabs the Safari browser on iOS. I created it in November 2017 and it quickly became a viral meme covered across the internet. My original post (below) was reposted over 1 million times and became the inspiration for several new versions of the concept. It was featured on the Reddit front page and invested in heavily by the /r/MemeEconomy.

I have since turned the original image into an expanded series of art prints and blankets for Curioos.

Why Did This Go Viral?
A few times a year content that I create goes incredibly viral, such as my Neil DeGrasse Tyson Dandelion, which ended up being shared by #NDGT himself. In every case, the key is getting the content into the hands of larger influencers. Safari Tabs initially spread because @thefunnyintrovert, an Instagram account with hundreds of thousands of followers, posted it.

This meme was different in the size of its success – and I think that it was due to a combination of being relatable and reproducible. Given a clever idea and some time in Google Image Search, anybody can create their own Safari Tabs meme.
Above: the original post and Know Your Meme page for it.
Below: examples of Safari Tabs memes by others.
The Safari Tabs Series
I expanded the Safari Tabs meme into a series of art prints for Curioos including Safari Tabs Sandwich, the '90s Kid Rainbow Tabs, and Off-Grays. The '90s Kid Rainbow Tabs print features colors which meant something to me growing up in the 1990s: Hi-C fruit punch red, Nickelodeon orange, Pikachu yellow, Link's tunic green, AriZona green tea cyan, Windows 95 sky, Blue Man blue, and Courage the Cowardly Dog pink.
Below: examples of the art prints after production:

More Projects

Back to Top